Viva!

Economy Class Resort

We are targeting:
  • Young, but seasoned travelers (below 30), the so-called Generation Y
  • Computer literate
  • Readers of Lonely Planet Guide , TripAdvisor
  • Concerned by cleanliness and standards first
  • Urban (i.e live in Metropolitan cities)
  • Yearly income of a minimal of US$25'000
  • Single or couples - the ones with Children should be a minority
Why are we targeting them?
We found most of this information within various studies and a neat website called Generation Y Blog

  • They seek wealth as their number one priority
  • They are conservative in their choices as in:
    1. They love their parents.

      And they want their parents to help them figure out adult life. Gen Y are hard workers, achievers, and rule followers.

      According to Rebecca Ryan, author of the new book Live First, Work Second, violence, abortion and drug use are down; education, global vision, and career focus are up.

    2. They operate in teams.

      This is not a generation of mavericks. This is not about self-reliance, it’s about teamwork. But teamwork is inherently conservative because there’s consensus. There’s no infighting– Gen Y hates conflict.

    3. They’re not complainers.

      Baby boomers got their start as people who bucked the system to protect their own interests by protesting Vietnam. Who was fighting the war? Baby boomers. But they hated the war. So they argued against it. Who’s fighting today’s war? Gen Y. And they hate it. But they almost never complain.

      Similarly, young people hold all the power in the workplace today, but they choose to be consensus builders. They say, “Talk with us, work with us, let’s understand each other.”

    4. They’re not asking for anything crazy.

      Gen Y are hard workers. The speed with which they sift and synthesize information puts their elders’ skills to shame. So why complain about their demands? They’re great at work, and they want to have work that’s meaningful and challenging.

  • 84% of them think that their life is excellent
  • They want to manage their time
Where do they come from?
  • Singapore
  • Kuala Lumpur
  • Jakarta
  • Surabaya
  • Bangkok
  • Hong Kong
  • Macao
  • Shangai
  • Bejing
  • Japan
  • Europe
  • The United States
  • Canada
  • Perth - Australia
  • Sydney - Australia
  • Brisbane - Australia
  • Melbourne - Australia
What are their needs?
  • Clean rooms (remember, we said conservative)
  • Reasonable prices - because they just started to earn money and prefer to spend their money on other things than accommodation
  • Good location - in the middle of where everything is (again, conservative)
  • Simple but reliable services
  • Freedom - Being able to choose which services they want so as to pay the minimum for what they REALLY need, i.e. they do not want offers that are bundled
  • Recognition
How will we answer their needs?
Contact us and we will be glad to tell you more about it and find a way to work together.